Posts tagged prediction
Let’s cut to the chase here: The price of most products has NOTHING to do with the cost price, the exchange rate or the relative cost of alternatives (although if you want a good analysis of some of these see iPhonewezealnd’s iPhone 4 price estimate). The product’s cost is irrelevant too (iPhone 4 estimated production cost found here, which they estimate to be US$188 or NZ $270 or so). It has EVERYTHING to do with what the customer will pay.
We already know the price of the 3Gs on launch in NZ: NZ$1149 for 16GB and NZ$1349 for 32GB (although you can buy an 8GB 3Gs for $899 at the moment) . Since the iPhone 4 comes in the same sizes (16/32GB), my simple estimate of the iPhone 4 price is the same – $1149 for the 16 GB and $1349 for the 32GB.
UPDATE 27th July 2010: The 16GB pricing has been released as $1099 ($50 cheaper than my prediction). Still waiting on 32GB $.
Update 30th June 2010: 32GB now confirmed as $1299. Looks like I was $50 out on that too Both are now available now from the Apple web site
Update 20 October 2011: The iPhone 4s is now out. My review for use in New Zealand is here.
Black and White Version: Price is determined the willingness of the consumer to pay far more than anything else. Let’s see if I am right in this case.