Posts tagged PR
There is certain lot’s of non news this week. And another story that has a limited news-worthiness (is that a word?) that’s the lead on WAY to many media’s pages.
Here is the summary:
- iTunes to get Beatles music - the so called BIG announcement from Apple. *yawn* Beatles music is available elsewhere for AGES, it’s not BIG for us, it’s just coz Beatles (aka Apple Corps) keep suing Apple Computers that it even has ANY news-worthiness
- Some celeb says no I am not getting divorced. Great, so someone I don’t care about denies something that is probably not true to start with.
- Someone tipped over a portable toilet in Christchurch. But wait, not once but TWICE. Sorry, this is NOT news. I could call it a ‘shit story’ but I won’t. Oops, too late
- Then there is this story that has a headline that’s blatantly untrue about food supplies in Christchurch supermarkets being in doubt (they aren’t since the article clearly says they are being stocked just fine from Auckland). This is classic non news with a sensational headline.
But the biggie for overplayed news story of the day goes to this:
- Some guy called William is getting engaged. OK it is news coz he’s the Prince of something, 2nd in line to something else (the British thrown they say) but being the lead story is WAY overplaying its importance (slow news anyone?). But what’s really bad is doing stupid stories like this saying Local Couple Delighted is just a waste of my screen space. They could do a story about a local blogger bored with lack of journalistic stories, as that would be true too, but I fear this won’t happen soon.
Black and White Version: Nothing to see here, move on. Oh, wait Prince William got engaged, not a biggie I know, but yeah, slow (news) blogging day for me.
YES! Finally. WOOWHOO!
After all the attempts by the big two (Vodafone and Telecom) to stop this, it’s gonna now happen. And this is GOOD for any mobile user in NZ. It will also help 2Degrees to grow and be a more effective 3rd player. The reason this is so important to 2Degrees is that 95%+ of mobile users are on Voda or Telecom connections they can’t drop their rates too much because of the high Mobile Termination Rate (the amount Telcos pay each other to interconnect). Anyway .. this will help this big time and enable 2Degrees to lower its rates further and further drive down prices!
The Telecommunications Minister, Stephen Joyce, has announced Mobile Termination Rates will be regulated:
Mr Joyce says he considers that accepting the Commission’s recommendation meets this test and in this case will lead to lower mobile termination rates and more competitive mobile pricing plans for consumers.
“Following today’s decision I look forward to New Zealand mobile users enjoying more competition between operators and better prices.”
The next step is to add mobile termination access services to schedule 1 of the Telecommunications Act by regulation. The Commerce Commission will then go through a process to set prices and other terms which mobile carriers must offer. This process will likely take a few months.
And who do we have to thank? Well the boys at droptherate for an excellent campaign AND of course a big thanks to Vodafone, for their own goal (yep they sure screwed up). Sucks to be you eh Vodafone? <grin>
Black and White Version: Well done on regulating mobile termination rates Mr Joyce!
Mobile phone company 2degrees will start using its 3G network next week, putting it on a par with rivals Telecom and Vodafone.
Specialists are completing the final network testing, so it will be available only to a select group of customers.
But company spokeswoman Bryony Hilless said the 3G network would be available to all “sooner rather than later”.
While at present the data plans on 2Degrees aren’t that appealing for any moderate to heavy users.
What’s quite interesting here is 2Degrees are doing a very soft launch, with this 3G Launch news just slipping in, rather than Vodafone that announces things with a big song and dance, but actually says nothing (see post here).
For iPhone 4, and iPad users, this will mean a 3rd network can now offer an alternative, but for iPhone 3g and 3Gs users, XT is still the only option (IMHO) due to the frequency issues (as explained in this post about the iPad). While there are other providers in NZ (like Slingshot, Orcon etc) these are just resellers of others networks – 2Degrees actually has its own infrastructure and network, albeit that it only covers 50% of the country for now.
Black and White Version: Competition hotting up in the 3G space in New Zealand, hopefully prices will start to fall soon (esp for data).
This has come under universal attack as a complete waste of time (or here from iPhonewzealand), and quite rightly. I will save the trouble reading it it says nothing other than “data plans for iPad are coming“. DUH, like we knew that, that’s what you were SUPPOSED to announce. Worse, last Friday via Twitter Vodafone specifically said they were making “an announcement’ about iPad data plans on Monday (i.e. today).
*sigh*. Here’s a wee tip for the marketing team at Vodafone: If you spent half the time you do on making non news stories up on actually making competitive plans (like they have in Australia, and even Vodafone Australia does – like the image on the right) then you would have far more customers (and happy ones too!).
So the gauntlet is laid down Vodafone, come up with some decent data plans or else face my wrath (which I have to admit, as far as wrath goes isn’t that bad – nothing like this guys!)
Black and White Version: PR releases should be for when there is an actual announcement (Apple rock at that – they really creative hype around theirs!)
I just made a huge post about exercise and eating well. Life is all about balance so here’s my wine post.
Let’s cut to the chase: I like wine. I like New Zealand wine. I also like drinking good wine, but not paying top dollar for it.
So, here are my top pics for NZ wine, taking into account price (so best value), along my take on overall quality irrespective of price.
Price has the normal price range one can find it for sale (the lower number being less common) along with the recommended retail price (RRP) in New Zealand (based on memory).
A full table listed below. Click on the wine name for tasting notes etc from the winemaker, or on the wine type to see more about that grape/wine style.