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	<title>White &#38; Black / Black &#38; White &#187; advertising</title>
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	<link>http://www.whiteandblack.co.nz</link>
	<description>Richard Beddie&#039;s take on simplifying the world we live in</description>
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		<title>Don&#8217;t vote for Jim, and here&#8217;s why (he breaks the law)</title>
		<link>http://www.whiteandblack.co.nz/2010/09/dont-vote-for-jim-and-heres-why-he-breaks-the-law/</link>
		<comments>http://www.whiteandblack.co.nz/2010/09/dont-vote-for-jim-and-heres-why-he-breaks-the-law/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 08:58:08 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Misleading media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CCC]]></category>
		<category><![CDATA[Christchurch]]></category>
		<category><![CDATA[Election]]></category>
		<category><![CDATA[Jim Anderton]]></category>
		<category><![CDATA[Mayor]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=3376</guid>
		<description><![CDATA[True to form, this post is VERY Black and White. I now have proof that Jim Anderton, Christchurch Mayoral Candidate, is breaking the election rules, and all over the place.  And while some may think the rules around advertising and signage and advertising are trivial, Jim has been playing the political game for over 40 [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Now that&#8217;s how you do an iPad app for a newspaper NZ Herald (and how not to do it AirNZ!)</title>
		<link>http://www.whiteandblack.co.nz/2010/08/now-thats-how-you-do-an-ipad-app-for-a-newspaper-nz-herald-and-how-not-to-do-it-airnz/</link>
		<comments>http://www.whiteandblack.co.nz/2010/08/now-thats-how-you-do-an-ipad-app-for-a-newspaper-nz-herald-and-how-not-to-do-it-airnz/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 01:58:45 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Reviews of other stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AirNZ]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[NZ Herald]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=3129</guid>
		<description><![CDATA[The NZ Herald released its iPad app a few weeks back.  And I have to say, it rocks. They got so much right, where others screw up, such as: Easy to use interface.  It fully uses the iPad and its screen. Formatting is consistent &#8211; all articles are in a small box, with categories at [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
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		<title>Funny French McDonalds ad and the parody reply</title>
		<link>http://www.whiteandblack.co.nz/2010/08/funny-french-mcdonalds-ad-and-the-parody-reply/</link>
		<comments>http://www.whiteandblack.co.nz/2010/08/funny-french-mcdonalds-ad-and-the-parody-reply/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 03:07:16 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Humour]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gay]]></category>
		<category><![CDATA[McDonalds]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=3020</guid>
		<description><![CDATA[Here&#8217;s a very progressive ad from McDonald&#8217;s in France.  IMHO it&#8217;s not only progressive, but also kinda cute (sweet even) in a very cool way. http://www.youtube.com/watch?v=SBuKuA9nHsw I have read several FaceBook posts saying that the CE of McD&#8217;s in America has come out (no pun intended) and said this type of advertising has no place [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Google Ads (adsense) &#8211; my 1st block</title>
		<link>http://www.whiteandblack.co.nz/2010/07/google-ads-adsense-my-1st-block/</link>
		<comments>http://www.whiteandblack.co.nz/2010/07/google-ads-adsense-my-1st-block/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 03:43:04 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[This Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=2819</guid>
		<description><![CDATA[One of the nice features about AdSense by Google is that it allows certain ads to be blocked, either by type, or, in my case below, from a particular domain. I have just blocked www.bidrivals.com (I don&#8217;t want to link to them since that&#8217;s really an ad isn&#8217;t it?), because, well IMHO opinion it&#8217;s a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Advertising (to Google or not to Google).</title>
		<link>http://www.whiteandblack.co.nz/2010/07/advertising-to-google-or-not-to-google/</link>
		<comments>http://www.whiteandblack.co.nz/2010/07/advertising-to-google-or-not-to-google/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 04:16:51 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[This Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=2652</guid>
		<description><![CDATA[I've decided to test some Google Ads on this site. I did this for a couple of reasons, but getting money wasn&#8217;t actually one of them. I am of two minds whether advertising actually enhances the look of a blog or detracts from it.  I personally think a small amount CAN enhance it if done [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Road Safety Ads &#8211; how different countries do it</title>
		<link>http://www.whiteandblack.co.nz/2010/04/road-safety-ads-how-different-countries-do-it/</link>
		<comments>http://www.whiteandblack.co.nz/2010/04/road-safety-ads-how-different-countries-do-it/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 05:20:28 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[Random Rant]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=1825</guid>
		<description><![CDATA[I have seen a few of these now on-line, through blogs, and it&#8217;s quite interesting to compare the different approach. Interestingly a lot have gone away from shock tactic road safety ads of the past, but NZ still seams to use it in all the ads I can find on-line The new NZ non-shocking ad [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Owning a colour &#8211; it can be done</title>
		<link>http://www.whiteandblack.co.nz/2010/02/owning-a-colour-it-can-be-done/</link>
		<comments>http://www.whiteandblack.co.nz/2010/02/owning-a-colour-it-can-be-done/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 01:40:47 +0000</pubDate>
		<dc:creator>Richard</dc:creator>
				<category><![CDATA[PR (good or bad)]]></category>
		<category><![CDATA[Random Rant]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.whiteandblack.co.nz/?p=1134</guid>
		<description><![CDATA[I was online today looking at stuff (the new FaceBook I think) and saw an ad out of the corner of my eye and thought &#8220;Oh, I will see what they are up to&#8221;.  But no, it wasn&#8217;t them. You see all I saw was a colour &#8211; yellow in this case.  Now without an [...]]]></description>
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		<slash:comments>0</slash:comments>
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