Yesterday Apple released a statement in relation to the reported iPhone 4 reception/antenna issues.

First of all Apple acknowledge the issue:

To start with, gripping almost any mobile phone in certain ways will reduce its reception by 1 or more bars. This is true of iPhone 4, iPhone 3GS, as well as many Droid, Nokia and RIM phones. But some users have reported that iPhone 4 can drop 4 or 5 bars when tightly held in a way which covers the black strip in the lower left corner of the metal band. This is a far bigger drop than normal, and as a result some have accused the iPhone 4 of having a faulty antenna design.

Then go on to say they have found the problem:

We have discovered the cause of this dramatic drop in bars, and it is both simple and surprising.

Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong. Our formula, in many instances, mistakenly displays 2 more bars than it should for a given signal strength.

While I don’t yet have an iPhone 4 (and despite this issue, will likely get one) Apple really have to read their own press release, and be consistent.  The described problem was that holding the iPhone 4 in a certain way KILLED calls, not dropped a couple of bars of reception.  The are trying to make it sound like the issue was how accurate the signal strength was, and quite frankly I am not sure many belive them when they make this claim.

But like so many things it while Apple are at once extreme (i.e. nothing to see here, move on), the media have picked up on this and claiming an Apple backlash. I have to say like so many things I think the media are getting WAY to excited over this.  iPhone sales are MASSIVE, the highest of ANY mobile device on launch.  The Independent claims:

The news is another blow to Apple’s reputation, already marred by a spate of suicides at the factory in China that produces its products.

Ummm .. no, that’s WAY over stating the issue.  I think the reception issue needs addressing, that’s all.

And then this:

Nearly 6000 people have signed up to the Facebook group “I hate Apple”.   Is that all?

6,000?  Is that all?  Hell I know almost that many that hate Apple (normally people without their products I would add).  Find me 6,000 pissed of iPhone 4 CUSTOMERS and then we have a story.

Anyway, to give Apple credit, at the end of their media release they finish with this:

As a reminder, if you are not fully satisfied, you can return your undamaged iPhone to any Apple Retail Store or the online Apple Store within 30 days of purchase for a full refund.

I would say no one is forced to buy an iPhone.  If you don’t like it, don’t buy it. If you buy it and it doesn’t work for you as you expect, return it for a full refund.

Black and White Version: Apple say they have found cause of the iPhone reception issue and it’s a simple software fix.  I don’t believe them.

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