I recently blogged about FirstIn.co.nz and their inflated ERP (which I can only guess is Estimated Retail Price).  Before that I did the same thing on 1-day.co.nz why pay pricing.

This time I have 100% proof they inflate their prices.   In my 1st post I found a refurbished iMac for sale that, by comparison with the official Apple store pricing, has an inflated ERP.  Since that example wasn’t an exact match (i.e. the Apple offer was better, but cost a tad more), it wasn’t 100% cut and dry case.   But this one is – got ya Firstin!  This time it’s an open and closed case.  Guilty as charged!

Today the advertise a 20″ iMac for $1799, claiming an ERP of $1999.

Well that’s bullshit. Apple’s own web site in NZ has a 21.5″ (so a bigger screen and a whole generation ahead of this model) for only $1699.  So not only is the ERP inflated, but for $100 less than the supposed special you can get a better computer (on every level) from Apple directly.  And if there is one sure way to measure ERP, it would be against Apple’s web site (as they don’t discount much).

Detailed summary of differences between Firstin.co.nz’s offer and Apple.

FirstIn.co.nz Apple.co.nz Winner
ERP $1999 $1699 Apple
Actual price: $1799 $1699 Apple
Screen Size


1680 x 1050 resolution


1920 by 1080 resolution

Graphics Card

ATI Radeon HD 2400 XT

128 MB

NVIDIA GeForce 9400M


Memory 2 GB 4 GB Apple
Hard Drive 320 GB 500 GB Apple
Processor 2.66 GHz 3.06GHz Apple
Keyboard Mouse Apple Keyboard and Mighty Mouse (both wired)
Apple Wireless Keyboard and Magic Mouse Apple
OS 10.5 10.6 Apple
Shipping $15-$25 Free Apple
Warranty 1 year return to base (FirstIn) 1 year return to base (Apple) Need I say?

There are lots of great price comparison sites around like PriceSpy, and even Google is a good resource if you know how to use search engines properly.  Never trust a claimed ERP/RRP from these kind of sites without checking another source first.

Black and White Version: Be be very wary of any ERP/RRP/Savings claimed from web sites.  Do your homework 1st.

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