Owning a colour – it can be done
I was online today looking at stuff (the new FaceBook I think) and saw an ad out of the corner of my eye and thought “Oh, I will see what they are up to”. But no, it wasn’t them.
You see all I saw was a colour – yellow in this case. Now without an image you might think “Who advertises that uses yellow”, but with an image (see on the right), if you are into anything gadgetry, you might just recognise it. Sure I kinda cheated, coz you might also get a hint from the font, but the key thing here is if your brand is strong enough a COLOUR is enough to make you think of it.
Some more (better) examples:
Next case: Who makes these headphones?
Well that one’s easy – Apple right?
Well not quite (click on the image to find out who).
Or how about the next image for the kiwis reading:
Mind you, in saying that, colour is product dependent. A red-shirt (or even a red logo) might mean one thing to us, but a red can of soft drink (oh wait, ummm … “soda” for you Americans reading) immediately means another. So it’s still quite context dependent.
Here’s an example when you take AWAY the colour from a well known product.
Or, we could add some colour in JUST the background:
Almost instant recognition now?
If you really wanna see more about the science behind colours, and use on web sites, here is a great info page.
In my simple world I like green on this page, coz it looks kinda nice, and my favourite colour is blue. Yeah, riveting I know
Black and White Versions: When you have millions to spare, you too can own a colour by marketing the hell out of it. No wait, that wasn’t my point. It was that colour can be a powerful link to a brand, yeah that was it.
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